Deconstructed: The Art of Proposal Creation
Individual Sessions
Choose one of the following sessions, click “Add to cart” at the bottom of the page and make your selection in the popup window.
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Pre-proposal meeting discussion and the importance of listening, note taking, and making connections
“Deconstructing” the RFP/Q requirements
Project management tools
Strategies for kick-off meetings and planning
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Description teRFP Layout elements: imagery, graphics, color, text, etc.
Review best practices for common proposal sections (cover/back cover, resume, project sheets, etc)
Tips + Tricks
Obstacles when exporting
Ready-made templates/graphics
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Overview of basic writing rules
Researching the client
How to avoid boilerplate openings and shift the focus
Writing to acknowledge the client and project/project goals
Sum up your team’s relevant qualifications per their RFP/Q
Crafting the right closing
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When to write the project story
Hitting the requested RFP/Q topics in a way to set your firm apart both written and visually
How to choose the right images to tell your stories
How to get the right images to tell your stories
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How to target resumes to the RFP/Q
Using your templates effectively
The importance of other marketing to maintain relationships
Out-of-the-box and creative solutions to layout and answering requirements
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